PTW joins the Virtual Reality and Augmented Reality Association (VRARA)
PTW is excited to announce our new membership of the Virtual Reality and Augmented Reality Association (VRARA)! The VRARA is an international organisation which aims to cultivate collaboration between innovative companies in the VR and AR industries.
Founded in 2015, the association has expanded globally and now has chapters around the world including in Europe, North America, and Asia, with events held year-round. The association has seen 500% year-on-year growth, with over 4,000 companies now registered.
PTW’s commitment to VR and AR has been ongoing since 2014, and in that time, we’ve spent over 50,000 hours testing in virtual reality environments, our CX agents have supported customers using immersive products, we’ve translated and linguistically tested VR and AR experiences in many languages globally throughout our studio network, and our audio division SIDE has directed voice performances and audio recordings for high profile VR games releases. We are dedicated to staying on top of trends VR and AR and have released a white paper and a case study, identifying best practices and common problems for VR testing.
Creating industry standards and best practices for VR and AR is becoming increasingly important as the technology progresses, since creating a fundamental level of quality and standards is key to driving uptake and innovation. PTW’s membership of the VRARA demonstrates our support not only for this pioneering organization’s goals and aims, but also towards wider community objectives of developing industry standards.